What is the primary purpose of Web Widgets in Zendesk?

The primary purpose of Web Widgets in Zendesk is to embed support features directly into websites for enhanced customer engagement. These widgets allow businesses to provide real-time support options, such as live chat, ticket submission forms, and knowledge base access, without requiring customers to leave the page they are on. By integrating these support features seamlessly into their website, companies can improve user experience, facilitate quick access to help resources, and ultimately increase customer satisfaction. This capability aligns with the goal of making support more accessible and immediate, which is crucial for maintaining effective communication with customers.

Other options, while valuable in their own right, do not capture the core functionality of Web Widgets. For instance, automated responses serve a different purpose by addressing inquiries through pre-programmed replies rather than facilitating the direct interaction provided by Web Widgets. Internal communication among support agents is important for collaboration but is beyond the scope of what Web Widgets aim to achieve on customer-facing platforms. Tracking user activity is also a distinct function that focuses on analytics rather than enhancing direct customer support engagement.