Which of the following is a benefit of establishing rapport with customers?

Establishing rapport with customers significantly enhances the relationship between service representatives and customers, leading to increased customer trust. When customers feel understood and valued, they are more likely to share their concerns openly and seek assistance confidently. This trust contributes to a positive customer experience, as they perceive the interaction as more personalized and attentive.

Trust acts as a foundation for long-term relationships; customers are more inclined to remain loyal to brands that they trust. Moreover, when customers have confidence in your support, they are more likely to engage in repeat business and recommend your services to others.

The other options do not align with the benefits typically associated with building rapport. For example, increasing the likelihood of complaints is counterproductive to the goals of customer service. Decreased customer loyalty contradicts the intention of fostering relationships, and while reduced need for follow-up can occur in certain scenarios, it is not a primary benefit of creating rapport, nor does it address the emotional connection that rapport aims to achieve.