Which technique can help in building rapport with customers?

Using the customer's name is a highly effective technique for building rapport because it personalizes the interaction and makes the customer feel valued and recognized. When you address a customer by their name, it creates a more intimate connection and fosters a sense of trust. This approach shows that you are engaged and attentive to their needs, enhancing the overall customer experience.

In contrast, using technical jargon can alienate customers who may not understand complex terminology, leading to frustration rather than rapport. Focusing on multiple customers at once may dilute the attention and service provided to each individual, making them feel neglected. Lastly, offering unsolicited advice can come off as presumptuous and may not align with the customer's requirements, potentially creating a barrier rather than a connection.

Thus, addressing customers by their name facilitates interaction that is warm and welcoming, reinforcing positive rapport.